Selling Houses Fast (Part 2)

Ron LeGrand - Selling Houses Fast (Part 2): "The first step to success in buying and selling is locating prospects. Without potential buyers it's very hard to sell houses. Frankly, an ad in the newspaper should be enough to attract plenty of prospects if you know how to write the ad and where to put it.
I can't turn this into an ad-writing course, but any ad that gets prospects to call is a good one. Any ad that doesn't is a bad one, or it's in the wrong publication. Make sure your ad gives the prospect a reason to call. Try to include a USP (Unique Selling Proposition): What can you offer that everyone else isn't? "
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